August 5, 2025

Pakistan’s digital revolution is well underway and Gen Z is leading the charge. From creating viral YouTube videos to building full-fledged freelancing businesses, young Pakistanis are proving that earning online isn’t just a global dream, it’s a local reality. In this blog, we explore the top creators, entrepreneurs, and trendsetters in Pakistan who are turning digital skills into serious income and scalable businesses. Pakistan’s Trendsetters Defining the Digital Era in 2025 1. Irfan Junejo – The Storyteller Who Set the Vlogging Standard Irfan Junejo, with over 1.3 million subscribers, redefined vlogging in Pakistan by focusing on emotion over excitement and cinema over clickbait. His minimalist, sincere style brought everyday stories to life, whether he was documenting Karachi’s street food scene or quietly reflecting on personal growth. Junejo’s catchphrase “Scenes kuch easy hain” became a cultural cue for calm, reflective content. He moved away from algorithm-chasing hype and normalized introspective storytelling. One Redditor summed it up best: “I miss the era of Irfan Junejo… it felt like we had a genuine connection with the creators.” From scenic travel vlogs to soulful food documentaries, his influence is everywhere: clean edits, subtle music, and heartfelt narration. A new wave of creators now credits him for showing that vulnerability is strength—and that the most powerful content can come from just observing life. Trend Impact: Shifted YouTube culture in Pakistan from flashy drama to soulful storytelling—paving the way for cinematic, emotionally intelligent content. 2. Mooroo (Taimoor Salahuddin) – The Creator Who Elevated Sketches and Thoughtful Commentary With nearly 1.2 million subscribers, Mooroo (Taimoor Salahuddin) became a genre-bender—mixing sketch comedy, music, and social commentary with unmatched originality. Whether he’s exploring the quirks of Pakistani weddings or philosophizing over everyday life, his content always feels thoughtful, local, and fresh. His style is unapologetically quirky, yet deeply relatable. Mooroo doesn’t just make you laugh—he makes you think. By balancing satire with sincerity, he helped launch a format where Pakistani creators could challenge social norms while still entertaining the masses. A trained filmmaker and musician, Mooroo’s work stands out for its cinematic flair and strong narrative structure. And his personal vlogs—filled with wedding diaries, family moments, and travel logs—reflect an artist grounded in his roots. Trend Impact: Introduced a new wave of creators to smart sketch comedy, blending fun with critical thought and encouraging originality in Pakistan’s digital storytelling. 3. Aleena Nadeem – The Fintech Innovator Solving Student Debt The Digital Economy Is Booming in Pakistan Affordable internet, mobile devices, and social media access have empowered millions of young Pakistanis to explore digital entrepreneurship. Thanks to government initiatives like: Over 1 million people have received training in skills like SEO, content writing, digital marketing, and freelancing. And here’s a fun fact: Pakistan is now among the top 5 freelance economies globally, with IT exports exceeding $3.2 billion in 2023–2024. Gen Z Freelancers & Entrepreneurs Building Digital Empires 4. Khalil Ullah Khan – The Freelancing Educator The Bigger Picture: Freelancing in Pakistan Today Pakistan’s freelance workforce has grown by 70% since 2016, thanks in large part to Gen Z’s adoption of remote work and side hustles. What Makes These Entrepreneurs So Successful? Here are five key strategies anyone can replicate: 1. Authenticity Over Flash Audiences are tired of clickbait. Creators like Irfan and Mooroo thrive on genuine stories, not gimmicks. 2. Multiple Income Streams Successful creators don’t rely on just one source: 3. Deep Local Understanding Their content reflects Pakistani culture, values, and humor—while still being accessible to global viewers (especially the diaspora). 4. Community First, Followers Second They don’t just build followers—they build tribes. These fans engage, support, and even donate for causes the creators care about. 5. Start Small, Scale Fast Most started while studying or working. The key is consistency, quality, and learning as you go. Final Thoughts: You Don’t Need to Wait for a Job to Start Earning Today’s digital platforms give every Pakistani with a smartphone and a skillset the power to build a brand, grow a business, and earn globally. Whether it’s through storytelling like Irfan Junejo, sketch comedy like Mooroo, or teaching others how to freelance like Khalil Ullah Khan, the opportunities are real—and growing. Ready to start your own online journey? Pick a platform, learn a skill, and stay consistent. The internet’s open 24/7—your career can be too.