Linkedin

If you’re a Pakistani professional struggling to get noticed on LinkedIn, here’s the hard truth: you’re probably doing it wrong. You’re not alone. Most people treat LinkedIn like a digital resume—bullet points, job titles, and corporate jargon. But here’s what they don’t realize: 1,000+ people have your degree. 500+ have similar experience. But only YOU have your stories. The Problem With Resume-Speak Open any LinkedIn profile and you’ll see the same tired phrases: Recruiters scroll past this in 2 seconds. Why? Because it sounds like everyone else. What Actually Works: The Story Formula Compare these two approaches: Resume Dump: “Led digital marketing campaigns” Story: “When our startup had zero social media presence, I built a content strategy that reached 50K+ Pakistani millennials in 3 months—all with a Rs. 10,000 budget.” See the difference? The second one uses the Context → Challenge → Action → Result formula. It’s specific, relatable, and memorable. Your Pakistani Context Is Your Advantage International recruiters and clients are actively looking for professionals with local market expertise. Don’t hide it, leverage it. Instead of: “Worked in fintech” Try: “Helped 500+ small businesses in Rawalpindi access digital payments during the cash crunch of 2023, many were women entrepreneurs opening their first bank accounts.” Your understanding of Pakistan’s market, culture, and challenges is a competitive edge. Own it. How to fix your Linkedin’s “About” Section Stop writing: “Experienced professional with expertise in…” Start with this structure: Example: What to Post (And What to Skip) Your content should: Skip this: 3 Storytelling Templates You Can Use Today Your Action Plan for This Week Track what gets engagement. Double down on what works. The Network Effect The Final Truth Your resume shows qualifications. Your LinkedIn shows who you are. The professional who landed the remote job paying in dollars? The founder who closed the funding round? They didn’t win with bullet points. They won by making people remember them. In Pakistan’s competitive market, your story is your differentiator. It’s the one thing no one can copy. Stop dumping your resume. Start telling your story. Next Steps: Pick one section of your LinkedIn profile. Rewrite it today using the story formula. Post it. See what happens.