Pakistan’s digital revolution is well underway and Gen Z is leading the charge. From creating viral YouTube videos to building full-fledged freelancing businesses, young Pakistanis are proving that earning online isn’t just a global dream, it’s a local reality.
In this blog, we explore the top creators, entrepreneurs, and trendsetters in Pakistan who are turning digital skills into serious income and scalable businesses.
Pakistan’s Trendsetters Defining the Digital Era in 2025
1. Irfan Junejo – The Storyteller Who Set the Vlogging Standard
Irfan Junejo, with over 1.3 million subscribers, redefined vlogging in Pakistan by focusing on emotion over excitement and cinema over clickbait. His minimalist, sincere style brought everyday stories to life, whether he was documenting Karachi’s street food scene or quietly reflecting on personal growth.
Junejo’s catchphrase “Scenes kuch easy hain” became a cultural cue for calm, reflective content. He moved away from algorithm-chasing hype and normalized introspective storytelling. One Redditor summed it up best: “I miss the era of Irfan Junejo… it felt like we had a genuine connection with the creators.”
From scenic travel vlogs to soulful food documentaries, his influence is everywhere: clean edits, subtle music, and heartfelt narration. A new wave of creators now credits him for showing that vulnerability is strength—and that the most powerful content can come from just observing life.
Trend Impact: Shifted YouTube culture in Pakistan from flashy drama to soulful storytelling—paving the way for cinematic, emotionally intelligent content.
2. Mooroo (Taimoor Salahuddin) – The Creator Who Elevated Sketches and Thoughtful Commentary
With nearly 1.2 million subscribers, Mooroo (Taimoor Salahuddin) became a genre-bender—mixing sketch comedy, music, and social commentary with unmatched originality. Whether he’s exploring the quirks of Pakistani weddings or philosophizing over everyday life, his content always feels thoughtful, local, and fresh.
His style is unapologetically quirky, yet deeply relatable. Mooroo doesn’t just make you laugh—he makes you think. By balancing satire with sincerity, he helped launch a format where Pakistani creators could challenge social norms while still entertaining the masses.
A trained filmmaker and musician, Mooroo’s work stands out for its cinematic flair and strong narrative structure. And his personal vlogs—filled with wedding diaries, family moments, and travel logs—reflect an artist grounded in his roots.
Trend Impact: Introduced a new wave of creators to smart sketch comedy, blending fun with critical thought and encouraging originality in Pakistan’s digital storytelling.
3. Aleena Nadeem – The Fintech Innovator Solving Student Debt
Co-founder of EduFi, Aleena built Pakistan’s first Shariah-compliant “Study Now, Pay Later” platform combining purpose-driven entrepreneurship with smart financial tech.
- Recognition: Forbes Asia 30 Under 30 (2024)
- Model: Works with 30+ universities to offer accessible, ethical student loans.
“Our mission is to democratize education financing so no student is left behind because of affordability.” – Aleena Nadeem in Forbes
Trend Impact: Aleena is part of a new generation of female founders using tech for financial inclusion, bringing global fintech models to solve Pakistan-specific challenges.
The Digital Economy Is Booming in Pakistan
Affordable internet, mobile devices, and social media access have empowered millions of young Pakistanis to explore digital entrepreneurship. Thanks to government initiatives like:
- DigiSkills.pk
- e-Rozgaar
- National Freelance Training Program (NFTP)
Over 1 million people have received training in skills like SEO, content writing, digital marketing, and freelancing. And here’s a fun fact:
Pakistan is now among the top 5 freelance economies globally, with IT exports exceeding $3.2 billion in 2023–2024.
Gen Z Freelancers & Entrepreneurs Building Digital Empires
4. Khalil Ullah Khan – The Freelancing Educator
From part-time freelancer to full-time educator, Khalil now teaches others how to monetize digital skills.
- YouTube Subscribers: 250,000+
- Email List: 40,000+
- Niche: Freelancing, blogging, affiliate marketing
- Products: Online courses, eBooks, consulting
Impact: Khalil has helped thousands launch content writing careers, proving freelancing isn’t just a side hustle, it’s a scalable online business.
Why It Works:
Khalil builds trust through consistent content, real-world freelancing insights, and a personal brand. He uses multiple platforms like YouTube, email, website to create a self-sustaining content funnel that converts followers into paying students.Lesson: Teaching online is more than tutorials, it’s about building authority, community, and diversified income streams.
The Bigger Picture: Freelancing in Pakistan Today
- Over 1.5 million freelancers are contributing to Pakistan’s economy
- Platforms like Fiverr, Upwork, Guru, and PeoplePerHour are booming
- Popular skills: SEO, graphic design, WordPress, copywriting, video editing
Pakistan’s freelance workforce has grown by 70% since 2016, thanks in large part to Gen Z’s adoption of remote work and side hustles.
What Makes These Entrepreneurs So Successful?
Here are five key strategies anyone can replicate:
1. Authenticity Over Flash
Audiences are tired of clickbait. Creators like Irfan and Mooroo thrive on genuine stories, not gimmicks.
2. Multiple Income Streams
Successful creators don’t rely on just one source:
- YouTube ads
- Brand sponsorships
- Courses or eBooks
- Live events
- Affiliate marketing
3. Deep Local Understanding
Their content reflects Pakistani culture, values, and humor—while still being accessible to global viewers (especially the diaspora).
4. Community First, Followers Second
They don’t just build followers—they build tribes. These fans engage, support, and even donate for causes the creators care about.
5. Start Small, Scale Fast
Most started while studying or working. The key is consistency, quality, and learning as you go.
Final Thoughts:
You Don’t Need to Wait for a Job to Start Earning
Today’s digital platforms give every Pakistani with a smartphone and a skillset the power to build a brand, grow a business, and earn globally.
Whether it’s through storytelling like Irfan Junejo, sketch comedy like Mooroo, or teaching others how to freelance like Khalil Ullah Khan, the opportunities are real—and growing.
Ready to start your own online journey? Pick a platform, learn a skill, and stay consistent. The internet’s open 24/7—your career can be too.
